NBC Accelerating, Increasing Ironman Championships Coverage, Armstrong to Thank

NBC will be expanding its coverage of the October 13 Ironman World Championships in Kona, HI, this year thanks to the increased human interest story surrounding Lance Armstrong’s likely participation.

While he has yet to qualify, chances are good the seven-time Tour de France winner will compete in his first Ironman championship this fall. NBC’s coverage won’t be live, but rather than a short summary two months following the event, they’re scheduled to run an extensive recap on October 27.

Via Bloomberg BusinessWeek.